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Apple Vision Pro looks amazing. What and who is it for?

Apple unveiled its long-awaited mixed-reality headset yesterday: Vision Pro, as it’s called, is launching next year and will cost $3,500 and up. As a piece of technology and design, it looks incredible...

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Introducing Consumer Trends: 2024

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is a 97-slide presentation that you can view and download for...

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How AI will open new possibilities for commerce — and how you can get started

Artificial intelligence could profoundly change many aspects of life over the coming years, including how we buy things and how we interact with products, brands, and merchants. This is exactly the...

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TikTok Shop is huge. Will it last?

This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in. Hello hello! It’s Dan Frommer, back with The New Consumer. Did you...

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The commerce exec’s guide to the Apple Vision Pro

I’ve spent a bunch of the past few weeks testing out Apple’s new Vision Pro headset. It’s interesting! And, for commerce and marketing executives, I think Vision Pro — and the bigger idea behind it —...

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